Product, UI/UX & Brand Design

wald.ai

saas website design agency

UI UX Consulting

product design

brand identity agency

TWD Studios joined wald.ai at inception, before the product, brand, or funding existed. As their complete design function, the team built the identity, product UI, and website from scratch. wald.ai closed a 4 million USD seed round in December 2024 with investors evaluating a product and brand TWD designed. The engagement is ongoing.

The Challenge

wald.ai is a context intelligence platform enabling enterprises to use AI assistants without exposing sensitive data. The market is crowded with AI security and compliance tools. Enterprise security buyers are highly credibility-sensitive. Brand trust is a purchase prerequisite. Everything had to be built from zero: brand identity, product UI, website, design language, all of it. And it had to work for enterprise buyers in markets where data security and regulatory compliance are primary purchase criteria.

Brand First

In a market where trust is the primary purchase criterion, the brand does structural work before any product interaction. A credible, distinctive brand signals execution capability and reassures enterprise buyers before they evaluate the product. The brand was established before any product design file was opened. This is the sequencing that matters in fintech website design and AI security contexts.

Content

Product Design

Design thinking workshops alongside the founding team. User type and permission model definition across individual users, team admins, and compliance officers. User flow mapping across all platform areas before high-fidelity design began. Complete product design across the full wald.ai platform: AI assistant interface, admin dashboards, compliance monitoring tools, activity audit logs, team management. A scalable product design system underpins all surfaces.

Marketing Website

Conversion-focused site designed to move enterprise prospects from awareness to contact. As a saas website design agency with deep experience in enterprise and security contexts, TWD structured messaging around wald.ai's three core value propositions: data protection, regulatory compliance, and AI productivity gains. Built to convert interest into conversations, not simply to present the product.

The Funding Milestone

The 4 million USD seed round closed December 2024. Investors from Inventus Capital and Entrada Ventures, alongside angels from Palo Alto Networks, Fortinet, and HackerOne, evaluated a product and brand built from scratch by TWD Studios. Every product screen, brand asset, and website page visible to investors during due diligence was designed by TWD.

Outcome

From a problem and a vision with no brand, no product, no website, TWD Studios built the entire visual and product experience alongside the founding team. The 4 million USD seed round closed with investors evaluating that work. The engagement continues as wald.ai scales. This is what an inception-stage saas website design agency and product design partnership actually produces.