Savoury Xpress

Savoury Xpress, the quick-service restaurant (QSR) arm of the Savoury Restaurants Group, needed a fresh brand identity to match its fast-paced, modern dining experience. We partnered with their team to develop a bold, scalable brand system that resonated with today’s on-the-go consumer - while staying rooted in the legacy and quality the parent brand is known for.

From logo design and color palette to packaging, signage, and in-store branding - every element was built for consistency, speed, and mass rollout.